FOOD NERD. WORD NERD.
Growing up as a kid in a food family, I ardently resisted the long and laborious dinners I was subjected to all throughout my childhood.
Why couldn’t we have one meal on one plate like so many of my friends? Liz’s family is having the Tuna Noodle Casserole at 5 o’clock! I don't want multiple courses starting with scallops swimming in a grapefruit beurre blanc!
I’ve grown up. A long, lingering dinner is now my favorite way (the only way?) to spend an evening. I deeply appreciate the early culinary education I was given as a kid. It led to my career in digital food media – and continues to be where my biggest joy and talents lie.
I have deep experience in creating, executing and marketing all types of high-impact, mixed-media projects for lifestyle brands – both small and large (i.e. from shoestring to sky’s-the-limit budgets).
As a founding member of Food.com (formerly Genius Kitchen), I was instrumental in helping the brand grow unique traffic from less than 500K to ~50 million, making it the #3 food destination in digital. I created and launched Food’s video strategy, which became the most socially engaging and viral content in the history of Scripps, now Discovery Networks.
Known as "The Fixer", I am the catalyst for change that you and your brand need.
Why couldn’t we have one meal on one plate like so many of my friends? Liz’s family is having the Tuna Noodle Casserole at 5 o’clock! I don't want multiple courses starting with scallops swimming in a grapefruit beurre blanc!
I’ve grown up. A long, lingering dinner is now my favorite way (the only way?) to spend an evening. I deeply appreciate the early culinary education I was given as a kid. It led to my career in digital food media – and continues to be where my biggest joy and talents lie.
I have deep experience in creating, executing and marketing all types of high-impact, mixed-media projects for lifestyle brands – both small and large (i.e. from shoestring to sky’s-the-limit budgets).
As a founding member of Food.com (formerly Genius Kitchen), I was instrumental in helping the brand grow unique traffic from less than 500K to ~50 million, making it the #3 food destination in digital. I created and launched Food’s video strategy, which became the most socially engaging and viral content in the history of Scripps, now Discovery Networks.
Known as "The Fixer", I am the catalyst for change that you and your brand need.